The Business Triumphs of Gunawan Jusuf

As the Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf has demonstrated exceptional skill in ensuring seamless collaboration among all employees, subsidiary companies, and various offices and plants. This achievement is particularly noteworthy given the unique structure of the Sugar Group Companies, which is not a single entity but a diverse collection of independent businesses that cultivate and refine sugar to produce a range of highly popular products. With numerous plantations and refineries across Indonesia and nearly a dozen offices nationwide, coordinating these elements is no small feat.

Under Gunawan Jusuf’s leadership, the company has seen significant growth in many products, most notably Gulaku, a premium refined sugar that has become a household name throughout Indonesia. His ability to synchronize the operations of these varied entities to achieve massive growth and increased profitability for the entire collective marks a major accomplishment in his illustrious career. This success has earned Gunawan Jusuf recognition as one of the world’s leading business minds.

In addition to his business achievements, Gunawan Jusuf has recently emerged as an advocate for the sustainable use of natural resources, particularly water. His book, Blue Gold, has gained considerable popularity for its candid discussion on the scarcity and immense value of water, the world’s most critical resource. Drawing on his extensive business experience, Jusuf provides a unique perspective on the importance of conserving natural resources, underscoring their value not only to business but to human life itself.